The NBA’s undeniable relationship with hip-hop just got even stronger as rapper 2 Chainz became a minority owner of the Atlanta Hawks G-League team. 2 Chainz is no stranger to the NBA scene as he regularly attends NBA games. Earlier this year, 2 Chainz released his latest album entitled Rap or Go to the League. None other than LeBron James served as the A&R on the project. 2 Chainz, who once played college basketball, has finally made it to the NBA. 2 Chainz has successfully accomplished the two career options that his latest album personified. Those options are to “rap or go the league.”
The NBA has Once Again Made the Most out of its Marriage to Hip-Hop
For years, the NBA has shared a budding romance with hip-hop. While the NBA initially fought the relationship, the league eventually learned to capitalize off of it. The NBA’s latest venture in doing so is making 2 Chainz a minority owner of the Atlanta Hawks new G-League team, the College Park Skyhawks. The team is relocating from Erie, Pennsylvania to College Park, Georgia. What better way to get a community behind a team than to include one of the area’s native sons in the building of the team. That is exactly what the NBA is doing with 2 Chainz.
The Rap or Go to the League rapper is from the area where the College Park Skyhawks will call home. The College Park Skyhawks will play at the Gateway Center in College Park, Georgia.
The NBA knows that working with 2 Chainz will help the team build a brand in the Atlanta market and better engage with the community. 2 Chainz’s involvement will definitely help get the community behind the team.
The Atlanta Citizens Will Get a Double Benefit as 2 Chainz Plans to Hire from Within the Community
When the new venture was announced, 2 Chainz indicated that he was most excited about the job opportunities that he will be able to provide to the community. 2 Chainz is eager to give back to his community and inspire the youth. With 2 Chainz behind the team, the College Park community is sure to benefit from the arrival of the College Park Skyhawks.
