Don’t Let the Jay-Z and NFL Partnership Co-opt Kaepernick’s Movement

Jay-Z and NFL Partnership RocNation

What a week it has been for the NFL and hip-hop mogul Jay-Z. Last Tuesday, it was leaked that the newly minted billionaire entered into a partnership with the NFL. The following day, NFL Commissioner Roger Goodell and Jay-Z held a press conference at the Roc Nation New York office to formally announce their partnership.

Roc Nation will now serve as the NFL’s official Live Music Entertainment Strategists. As a part of the partnership, Roc Nation and the NFL has committed to nurturing and strengthening the community through music and the NFL’s Inspire Change initiative. Upon the initial announcement and after the press conference, the sports and hip-hop community went into a frenzy. Critics immediately began calling Jay-Z a sell-out, leading to days of debate about Jay-Z’s handling of the deal. Here we are yet again focusing on the wrong issue in regards to Colin Kaepernick’s protest.

Every season, Kaepernick’s message and general-purpose gets co-opted by something. In 2016-2017 it was overtaken by those who wanted to make his protest about the United States flag and military and use it for political capital. Last year, it was the rift between Eric Reid, Malcolm Jenkins, and the Players Coalition. This year it is Jay-Z’s partnership with the NFL. While Jay-Z may deserve some criticism, calling him a sellout is going a bit far. People should not rush to judge this partnership, let’s see how it plays out. There is likely to be a lot of good that comes out it. Most importantly, people should not allow Kaepernick’s message to get lost in the noise over this partnership.

Colin Kaepernick’s Sacrifice

Three years ago, Colin Kaepernick began protesting police brutality by kneeling during the national anthem. Kaepernick began his protest in the wake of the brutal deaths of Philando Castile, Alton Sterling, and countless others who lost their lives at the hands of law enforcement. Kaepernick stated clearly that his protest was about police brutality. However, many viewed his protest as disrespectful to the United States flag and military. As a result, the country became very divided on the issue. Kaepernick was subsequently blackballed from the league. Kaepernick still does not have a job with the NFL.

Why Some Are Calling Jay-Z a Sellout for Entering into the Partnership

As a result of Kaepernick’s protest and some other issues, the NFL’s image has been suffering. The NFL is fighting concussion cases in court. The league continuously has to address its poor and inconsistent handling of domestic violence cases. Perhaps the thorniest thorn in the NFL’s side is Colin Kaepernick. Although the NFL settled the collusion grievance with Kaepernick, the NFL still cannot shake the effects of his protest. Players are still kneeling, which angers a certain demographic of the NFL’s fan base. Countless artists turned down the invitation to perform during the Super Bowl half-time show in solidarity with Kaepernick. One of those artists was Jay-Z.

Jay-Z was one of the Loudest Critics of the NFL

Jay-Z has been one of the most vocal critics of the NFL for their blackballing of Colin Kaepernick. He wore a Kaepernick jersey on Saturday Night Live in 2017. Last summer, Jay-Z famously criticized the NFL in the Carters hit single ApeShit. Jay-Z stated, “I said no the Super Bowl, You need me, I don’t need you. Every night we in the end zone, Tell the NFL we in stadiums too.”  Jay-Z also reportedly encouraged other artists to “say no” to the Super Bowl. It is for these reasons that some have called Jay-Z is a sellout for creating this partnership. It is for these reasons that many were baffled by the partnership and wondered how it came to be.

Labeling Jay-Z a Sellout is Going a bit Far and the Debate Runs of the Risk of Co-Opting Kaepernick’s Movement

While Jay-Z may deserve some criticism for this deal, labeling him as a sell-out is going a bit far. He has done a lot for the black community. Jay-Z has been a major proponent of criminal justice reform. He created a platform for the Trayvon Martin docu-series. Jay-Z tried to help Kalief Browder, a teen who was incarcerated in Rikers Island for three years after being wrongfully accused of robbery. Browder spent a great amount of his imprisonment in solitary confinement. He ultimately committed suicide after he was released. Jay-Z made sure everyone knew his story. He has demonstrated a commitment to social justice and criminal justice reform. Jay-Z should have to answer questions about the deal, particularly what changed his mind about working with the NFL. However, labeling him as a sell-out is going a bit far.

It is true that Jay-Z should have handled the optics surrounding the announcement of the partnership better. He certainly should have found a better way to answer the question about if he would kneel. He should not have said that “we are past kneeling.” Doing that only fed into the narrative that the NFL wants to create. That narrative is that players should be past kneeling. Look we have this deal with Jay-Z to promote social justice, so there is no need to kneel. However, that view is wrong and should be dismissed.

Police brutality is still an issue. There is certainly still a reason to kneel for any player who chooses to protest in that way. Jay-Z also stated in the press conference that he supports any protest that is effective. There is no question that Kaepernick’s kneeling has been effective. It certainly has. However, the media did not focus on that. Again taking the focus from why Kaepernick kneeled in the first place. Focusing on Jay-Z’s words has allowed the message of the movement to be co-opted yet again.

https://www.youtube.com/watch?v=upTgCskHvi0

Let’s Refocus on the Issues Kaepernick Gave his Career for

Focusing on whether Jay-Z is a sellout is giving the NFL what they want. Instead of talking about police brutality and other issues that plague minority communities, everyone is debating if Jay-Z is a sell-out. These are the wrong questions to focus on. The focus should be on police brutality and what this partnership is going to do to combat the issue. This partnership should be held to a high standard. The partnership must produce tangible outcomes for the betterment of dealing with police brutality and other social causes. In the end, that is what Jay-Z stated he wants with this partnership to do in the press conference.

Jay-Z had to know that this deal was going to be met with the exact criticism that it has received. With that knowledge, it is likely that he is working towards something greater that has yet to reveal itself. Perhaps his greater plan could be in the reports that he may acquire an ownership interest in an NFL team. Having minority ownership could go a long way in the NFL. If that happens, perhaps Jay-Z could help Kaepernick get on a team.

At the very least, Jay-Z could bring a perspective to NFL ownership that has never been there. He could tell them that it is not tolerable to refer to NFL players as inmates. Perhaps as an owner Jay-Z can help make sure that the next player who takes a stand like Kaepernick does not lose his career for it. Let’s not rush to judgment. Let’s see how this partnership plays out.

Don’t Let the Eric Reid and Malcolm Jenkins Rift “Co-opt” the Movement

Malcolm Jenkins

If there is one thing that social justice movements have proved, it is that there are multiple ways to successfully effectuate change.   The Civil Rights Movement is certainly proof of this. Everyone contributed something that was instrumental to the betterment of the movement. Multiple groups and individuals emerged to push the movement forward each in their own unique way.  The same can be said of the contributions that North Carolina Panthers’ (Panthers) safety Eric Reid and Philadelphia Eagles’ (Eagles) safety Malcolm Jenkins have made to the movement started by Colin Kaepernick in 2016. While they differ in approach, each has made invaluable contributions.

However, on Sunday their contributions were overshadowed.  The attention was turned away from their contributions and was diverted to the escalating rift between Reid and Jenkins.  Immediately following the pre-game coin toss, Reid approached Jenkins, and the two had an unpleasant exchange.

This rift is an unfortunate distraction from the greater purpose of the movement. In the midst of this feud, people may lose sight of the issues that Kaepernick sacrificed his career to bring light to. Kaepernick started the movement to shed light on the injustices of minority communities and to offer solutions to combat police brutality. It is important to make sure that this feud does not overshadow the purpose of the movement.

What Led to the Dispute between Eric Reid and Malcolm Jenkins on Sunday?

It would have been better for their differences to be worked out in private and for the protesting players to present a united front. Unfortunately, that is not the case.  The rift between Reid and Jenkins is no secret.  It stems from Colin Kaepernick’s protest and the establishment of the Players Coalition.  In 2016, Kaepernick began kneeling during the national anthem to protest police brutality and lost his job as a result.   Eric Reid was the first to join Kaepernick in the protest. Reid appeared to suffer the same fate as Kaepernick until the Panthers signed him in late September.

Other players eventually joined the protest.  Among those to join was Malcolm Jenkins, who protested by raising his fist during the national anthem. Jenkins along with Anquan Boldin founded the Players Coalition (Coalition) in 2017 to combat social justice issues and racial inequality.

Initially, Reid was a member of the Coalition, and he and Jenkins stood together in their protest. Unfortunately, their union ended when Reid left the organization. Reid left due to a difference of opinion on what should be the Coalition’s primary focus and who should lead the organization.  Reid wanted one of the Coalition’s goals to be getting Kaepernick back into the league. However, other members did not think Kaepernick’s employment should be a primary goal.  With Jenkins at the helm, the Coalition struck a deal with the NFL without ever putting the Kaepernick issue on the table.  After making the deal, Jenkins stated that he would no longer protest.  After that, Reid left the Coalition.  On Sunday after the game, Reid called Jenkins a “sell-out” and accused him of “co-opting” the movement.

The Feud Cannot Takeaway From the Movement

The public division amongst the protesting players puts the purpose of the movement at risk of getting lost. It is easy for dissenters of the movement to focus on the spectacle and use it to discredit the movement.  The optics of the spectacle affirms what many dissenters think, which is that the movement is disorganized and fueled by protestors who cannot even agree amongst themselves. While this is not true, this is exactly the type of ammunition that opponents of the movement will use to discredit it.

Furthermore, the optics on Sunday affirms the contentions that NFL games are not the time or place for protesting because it distracts from the game.  After Reid and Jenkins’ exchange, it is hard to argue that the protest does not distract from the game.  Therefore, the feud between Reid and Jenkins could “co-opt” the movement.

What Reid and Jenkins Could do Differently

To keep that from happening, the protesting players need to demonstrate unity.  They need to remind the public of the issues that they are fighting for. Although Reid and Jenkins have different approaches, they are both working for the betterment of minority communities.  They both want to see improved police relations in minority communities. Both Reid and Jenkins have taken steps to move the movement forward and effectuate real change. This is what Reid and Jenkins need to keep in the headlines instead of their rift.

Jenkins has already taken a step in that direction. On Wednesday, Jenkins reminded everyone that Kaepernick started the movement and that it cost him his career.  He also stated that Kaepernick should have a job in the NFL.  While this is a step in the right direction, all protesting players need to make sure their actions do not distract from the greater purpose of the movement.