The NFL has not been able to beat him or shake him. Yet they won’t allow him to join them. Former 49ers quarterback Colin Kaepernick, has somehow managed to maintain his relevance at the beginning of each NFL season despite not being on an NFL roster. And he did it again — with a little help from Nike — when it was announced that his commercial with Nike won the Emmy for outstanding commercial at the Creative Arts Emmy Awards.
Last September, Nike launched the celebration of the 30th Anniversary of their “Just Do It” slogan with Colin Kaepernick as the face of the ad campaign. Nike, the official sponsor of the NFL, and Kaepernick released a very inspiring commercial as a part of the ad campaign. In the commercial, Kaepernick charges everyone to “believe in something even if it means sacrificing everything”.
That is exactly what Kaepernick did. The former San Francisco 49ers quarterback sacrificed everything when he began kneeling during the national anthem to protest police brutality. As a result of his protest, he lost his job as he has yet to sign with another NFL team. Last year, the commercial sent the sports community into a frenzy. There were those who supported the commercial and praised Nike for acknowledging Kaepernick’s courage. There were those who were vehemently against it and burned their Nike products to show their disgust.
However, the majority of people clearly loved the commercial as it won the award. It is Nike’s first time winning an Emmy since 2002. The commercial is certainly a deserving recipient of the award. Nike and Kaepernick surely inspired many with the commercial. Kaepernick is the embodiment of standing up for your beliefs even it means sacrificing everything else. Colin Kaepernick has got another major win in the midst of the NFL season despite not being on an NFL roster.