I’m Disappointed Deion Sanders Left Jackson State for Colorado, But I Get Why He Did It.

I said I’d roast Deion Sanders if he left Jackson State.

I said I would. 

But if Prime can switch up, so can I. 

Let’s get into it.

My main issue is that I felt like the job at Jackson State, of getting eyeballs on the HBCU as a viable academic and athletic option, wasn’t finished. And to be honest, I still don’t think it’s finished. But who says it has to be Deion Sanders that finishes it?

In a metaphor I’m sure Deion could appreciate, Moses didn’t see the promised land. Some progress is generational, and it’s very possible that the foundation has been laid for people to come in and build the house that will stand for years to come.

Look, I get it. When Deion said “you either get elevated or terminated” as a coach, I felt that. In the performing arts world, he’s following the credo of “leave them wanting more.” 

In the process, he’s trying to create opportunities for some of his assistants by recommending his own replacement at Jackson State, and create an opportunity for more assistants in his new position at Colorado. 

I cover the Pac-12, and everybody that knows anything about college football knows what a special place Folsom Field is, and wants to see a competitive Buffaloes team instead of the doormat they’ve been for the last two decades. 

Deion making his way to the Conference of Champions is only going to make my life more fun. He’s one of the biggest stars in all of sports, and he’s going to stand out spectacularly in a conference that isn’t exactly known for its dynamic coaching personalities. 

And in thinking about myself and how this impacts me, I came to the re-realization that none of this is charity. Deion Sanders wasn’t at Jackson State to change lives and elevate the HBCUs. The fact that he did that is simply a byproduct of who he is. And Deion isn’t headed to Boulder because he has fond memories of Kordell Stewart and Rashaan Salaam, he’s there because they’re offering him market value for his services, and he’s ready to elevate to meet the next challenge.

Colorado administrators have to know that Prime is only here until the next challenge presents itself, and kudos to them for understanding that they need a jolt like this and still making the investment. Some people are here for a long time, and some people are here for a good time. In business, there are operators and there are owners. Operators are in love with running the business. Owners are about investment and returns. Maybe Deion’s calling is to be an owner. 

And in the end, Colorado, just like Jackson State, will be better for it.

Let that sink in.