LeBron James is Winning Big Despite not Being in the NBA Playoffs

lebron james ipromise school springhill entertainment

For the first time since 2005, NBA fans are witnessing an NBA post-season without LeBron James. James started a new NBA chapter with the Los Angeles Lakers last summer. Lakers fans hoped that Lebron James would fill the void left by Kobe Bryant and lift the franchise to its rightful place as an NBA powerhouse. Unfortunately, that has not happened yet. In want many have characterized as a failed season, King James has managed to remain on top with his endeavors off the court. James has always held that he was about more than basketball. He is living up to that showing the world that he is “More Than an Athlete.” James and his business partner Maverick Carter made the Hollywood Reporter’s 50 Agents of Change Empowering Diverse Voices in Hollywood list. LeBron James is winning on so many levels.

The Hollywood Reporter praised James and Carter for their work on the Shut-Up and Dribble three-part docu-series that earned an NAACP Image Award nomination. The Hollywood Reporter also acknowledged James and Carter’s SpringHill Entertainment company for partnering with Octavia Spencer to produce a series about Madame C.J. Walker. With moves like these, King James has managed to remain one of the most talked about NBA players during the post-season despite not making the playoffs. This is due to the fact that King James keeps landing major wins off the court!

First Win- LeBron James’ I Promise School Exceeded Expectations

Last summer, LeBron James opened the I Promise School in his hometown of Akron, Ohio. James opened the school to help at-risk children overcome many of the same obstacles he faced at their age. Last month, it was reported that the school is off to a great start. The students have outpaced seventy percent of other students districtwide and have scored in the 99th growth percentile of the evaluation association’s school norms.

King James has much to be proud of. He deserves to be in headlines for this accomplishment. James even earned accolades from former President Obama.

King James is truly “More Than an Athlete” as he continues to demonstrate that he is about more than just basketball.

Second Win – James’ Investment in Liverpool FC is Paying Dividends

In 2011, James made a $6.5 million investment in Liverpool FC earning him a two percent stake in the club. As the club’s value has contiued to grow so has the value of James’ stake. In 2018, James’ investment was valued at apporximatley $32 million. It was recenty reported that James’ stake as grown to apporixmatley $35 million currently. Wow, what a win while sitting out this NBA post-season!

Third Win – James’ Hit HBO Series “The Shop” is the Platform Black Excellence Has Always Needed

Last summer, LeBron James and Maverick Carter debuted the HBO Series “The Shop.” The Shop is totally ingenious. The show highlights the role of barbershops and beauty salons in black culture. Barbershops and beauty salons are more than a place where African-Americans go to get a cut or a style. They are where African- Americans have traditionally come together to discuss sports, politics, or to simply hang out and play cards or chess. In Ice Cube’s 2002 film “The Barbershop,” Cedric the Entertainer’s character, Eddie, likened the barbershop to a country club for black people.

On The Shop, various athletes, musicians, actors, comedians, and others in the entertainment industry gather in a barbershop. Some get a cut while others sit and engage in stimulating conversation. The show is the perfect forum for black excellence to address political and social issues and to tell their side of stories free from unfounded criticisms.

In the latest episode, Seth Rogen, Pharrell Williams, Lonzo Ball, Don Cheadle, and a few others gathered at the shop. James shared his thoughts on Magic Johnson’s departure from the Lakers. Lonzo Ball discussed his lawsuit against family friend and co-founder of Big Baller Brand, Alan Foster. Foster alledgely stole $1.5 million from Ball. James and Ball were both able to tell their stories free from mainstream media criticism. They were able to give their thoughts and points of view without any spin being put on it. “The Shop” is a major win for sports, entertainment, and black culture.

King James has a lot to Smile About Despite not Making it to the Playoffs

LeBron James is definitely winning off the court. James is experiencing much success with the I Promise School and his ventures in Hollywood. It is no wonder that James is still one of the most talked about NBA players despite not making it to the playoffs.

Kyler Murray Follows in LeBron’s Footsteps w/Uninterrupted Partnership

Kyler Murray Uninterrupted LeBron Partnership

It is no doubt that Kyler Murray is a special and rare talent that is destined for greatness. After all, he is the first player to be selected in the first round of both the NFL and MLB draft. His destiny for greatness does not end on the football field. Murray has not suited up for his first NFL game and is already showing the world that he is “More Than an Athlete” with a partnership he has with LeBron James’ media company, the Uninterrupted. King James and his business partner Maverick Carter started the Uninterrupted to give athletes a platform to share their content.

In the 2019 NFL Draft, Kyler Murray ascended to greatness as he joined two exclusive clubs. He joined the elite club of overall number one picks. Murray also joined the very small elite club of African-American quarterbacks selected as the overall number one pick. Murray is the fifth African-American quarterback to be selected number one. He is preceded by Micheal Vick (2001), JaMarcus Russel (2007), Cam Newtown (2011), and Jameis Winston (2015).

Kyler Murray is not Just Another NFL Player

Murray informed everyone of his partnership with the Uninterrupted during the Draft with his Great Gatsby inspired pink suit. On the inside of the suit were the Uninterrupted’s logo and the slogan “I am More Than an Athlete.”

Image result for Kyler Murray Maverick Carter

Murray has a two-year deal with the Uninterrupted to develop content for the platform. The content is likely to include short and medium length videos for social media and a feature-length documentary. Murray stated that he wants to be an example early for all athletes and show that athletes have value off the field. With this deal, Murray is doing just that. Murray has not even attended an NFL practice yet and is already building a brand off the football field. He is a part of a growing trend amongst young athletes who seek to show that they are “More Than an Athlete.”

Rashan Gary is another pioneer in this arena. Prior to the NFL Draft, Gary announced that he was starting his own sports agency. Gary was drafted by the Green Bay Packers as the number twelve first round pick. While Gary is looking forward to his NFL career, he stated that he started the sports agency because he realizes that football is not forever. Gary is showing that he is “More Than an Athlete” with his entrepreneurial spirit in founding his own sports agency.

Young Athletes Adopting the More Than an Athlete Mantra Will Inspire the Next Generation of Athletes

Kyler Murray and Rashan Gary are already inspiring the next generation of athletes. They are serving as an inspiration by setting an example of what it means to be “More Than an Athlete” as a young athlete just starting a professional career. Murray and Gary realize their value and have found a way to capitalize on it off the field. Their endeavors will likely go a long way to increase diversity in sports media and sports management. The precedent that they have set is sure to be a game-changer for future generations.

Dabo Swinney’s $93M Contract Proves College Athletes Can Be Paid

Dabo Swinney $93M contract There's enough money to pay the players

The myth that there is not enough money to pay the college athletes has been debunked once again! Last week, Clemson University made its football coach, Dabo Swinney, the highest paid coach in college football. The record-breaking contract will pay Swinney $93 million dollars over the next ten years. That is an average of $9.3 million dollars a year. Swinney’s deal beats Nick Saban’s contract with The University of Alabama that pays him $74 million over eight years. It also beats Jimbo Fisher’s contract with Texas A&M that pays him $75 million dollars over ten years.

Just under them is Jim Harbaugh (Michigan), Gus Malzhan (Auburn), and Kirby Smart (Georgia) each averaging $7 million per year. Even with these impressive salaries, people still argue that there is not enough money to pay college athletes. When coaches salaries and television deals for college football and basketball are considered, it is hard to fathom how people can continue to make this argument.

Why do People Still Buy The “Not Enough Money Argument?”

People continue to buy into that argument because they listen to words of coaches like Dabo Swinney. Swinney denounced paying college athletes in a statement where he alluded that doing so would give college athletes a sense of entitlement.

“We try to teach our guys, use football to create the opportunities, take advantage of the platform and the brand and the marketing you have available to you. But as far as paying players, professionalizing college athletics, that’s where you lose me. I’ll go do something else, because there’s enough entitlement in this world as it is.”

In reality, the only people that seem to be entitled is the coaches and the NCAA. They seem to be entitled to having young predominantly black talent perform their talents for essentially free. These athletes do this while receiving a scholarship and being precluded from receiving any other unsanctioned benefit.

While a scholarship is valuable, it pails in comparison to the benefits the coaches, college sports administrators, and NCAA receive. However, that is the paradox of the NCAA’s purported mission and the current college athletics system. Dabo Swinney’s stance on paying college athletes and his new contract is the ultimate demonstration of that paradox.

The Paradox of the Dabo Swinney Contract and the NCAA’s Mission

The NCAA purports to provide college athletes with an opportunity to participate in athletics while pursuing a college degree. The NCAA also purports to keep college athletics distinct from professional athletics. One reason that the NCAA does this is to protect college athletes from exploitation.

In reality, the NCAA has only maintained that distinction in regards to compensation of the labor force. The NCAA has made sure that college athletes do not receive any compensation remotely resembling that of a professional athlete. The NCAA even goes so far as to strip college athletes of their publicity rights preventing them from using their name, image, and likeness, as a condition of participation. Thereby ensuring that college athletes will not receive endorsement opportunities similar to those granted to professional athletes.

However, the NCAA has failed in maintaining a distinction between professional and college athletics in every other way. This evidenced by Swinney’s and other coaches’ contracts and the million dollar television deals. It appears that the NCAA only truly cares about making sure that college athletics is not professionalized to the benefit of the athletes. In reality, the NCAA’s mission and the allowance of contracts like Dabo Swinney’s is really a bit of a paradox. It is a paradox in the fact that the NCAA claims to protect college athletes from exploitation while at the same time allowing their talents to exploited by college sports officials who make millions of dollars from the athletes’ labor.

Perhaps Swinney Would Leave if College Athletes Were Paid

In his statement, Swinney stated that if college sports were professionalized that he would “go do something else.” What he failed to acknowledge is that college sports in already professionalized to his benefit as can be seen in his contract. Perhaps Swinney would go do something else if he was forced to share some of the wealth and coaching college football was no longer a $93 million dollar cash cow. One thing is for sure, there is definitely enough money to pay college athletes.

Ice Cube Plans First Minority Owned Sports Media Company From Disney Sale

Ice Cube Disney Regional Sports Networks

Win it “for the culture!” That is exactly what Ice Cube said he plans to do with perhaps his biggest venture to date. Ice Cube is the co-founder of the Big 3, a professional three-on-three basketball league. Through his role with the Big 3, he could change the landscape of sports media. Ice Cube has assembled an all-star team to bid for and to create content for 21 of the regional sports networks (RSNs) that Walt Disney Company (Disney) is required to sale. If Ice Cube and his team are successful, a minority-owned sports media platform would be born. The birth of such a platform would be a major win for the culture.

Disney was Forced to Sale the RSNs

Last year, Disney came to terms in a deal to acquire 21st Century Fox (Fox). To finalize the deal, Disney was forced to sale 22 of Fox’s regional sports networks. Disney was forced to sale the RSNs so that they would not have a monopoly on sports media as Disney already owns ESPN. Enter Ice Cube and the Big 3. Last fall, Ice Cube and the Big 3 entered the bidding war for the networks. Ice Cube teamed up with LL Cool J, Magic Johson, Snoop Dogg, Serena Williams, Carolyn Rafaelian, and a host of others to buy and create content for 21 of the networks. The twenty-second network, the YES Network, is being sold separately.

Ice Cube’s Sports Media Company Would Be The First of It’s Kind

In a Twitter post regarding the bid, Ice Cube stated: “I’m trying to shatter the glass ceiling so we can all fly!!!”

If Ice Cube and his all-star cast are successful that is exactly what will happen. Glass ceilings will be shattered and the culture will surely fly. There will be minority-owned major sports networks centered around diverse stories told from diverse perspectives. The platform could tell stories that are often overlooked in mainstream media. The Big 3 and its partners want to create a sports network that provides fresh and interesting content. They want to target the younger generation. In fact, Serena Williams stated that she became involved because it is important to have diverse voices to deliver content to young people.

Having diverse voices is essential so that all sides of a story are given adequate consideration and publicity. Imagine a network where Colin Kaepernick is able to effectively convey the reasons he took a knee free from purposeful mischaracterizations. Imagine a network where the unavoidable intersection between sports and politics is celebrated and not deemed a distraction. A minority-owned sports network that allows such programming is needed and would be a major win for the culture.

Creating Such a Platform is no Easy Feat

Ice Cube has put together an impressive team in his bid for the RSNs. However, the bid has still been met with obstacles. Specifically, Ice Cube and the Big 3 have had an issue with Charter Communications (Charter). They allege that Charter has attempted to thwart the Big 3’s bid for the RSNs. As a result, the Big 3 has asked the Department of Justice (DOJ) and Federal Communications Commission (FCC) to investigate the sale.

In addition to Big 3’s issue with Charter, the still fairly new basketball startup is up against some major players in this bidding war. It is reported that Sinclair Broadcasting may be the top bidder. Even with all of the obstacles, Ice Cube and his team are still trying to acquire the RSNs. It remains to be seen whether they will be successful. One thing is for sure. The simple fact that Ice Cube and Big 3 are even viable contenders for the networks is a big deal and if they do acquire the RSNs it will be a major win for the culture.

Dawn of a New NFL Contract Era as Players Demand and Get Their Worth

dawn new nfl contract players demand worth

Late Tuesday night, Seattle Seahawks fans sighed in relief when Russell Wilson announced that he and the Seahawks reached a deal. Russell Wilson will be staying in Seattle and is now the highest paid player in the NFL!


Wilson and the Seahawks entered into a four-year agreement with a $140 million extension and a $65 million bonus. Wilson will also receive a total of $107 million in total guarantees. These numbers are impressive and are well-deserved. Wilson has had an impressive career since entering the league in 2012. With two Super Bowl appearances, six playoff appearances, and five trips to the Pro-Bowl, it is no wonder the Seahawks wanted to keep him. After all, he is their franchise player who led the Seahawks to its first Lombardi Trophy in 2014.

Russel Wilson Made a Boss Move

While the numbers are impressive, the numbers are not the most impressive part of this deal. The most impressive part of the deal is the way that Russel Wilson made it happen. Wilson made it known to the Seahawks that he was willing to leave if he was not offered a satisfactory deal. Wilson entered negotiations with that understanding. He arbitrarily set an unofficial (as far as NFL rules are concerned) deadline of April 15. The Seahawks essentially had no choice but to comply or risk losing their franchise player at the end of the upcoming season.

https://www.youtube.com/watch?v=jUFDC5pL_Ko

Wilson Joins a New Wave of Players Who Know Their Worth

Wilson is not the first NFL player to show the league that he knows his worth. Recently, there has been a shift in the mindset of NFL players as they enter their contract negotiations. Football is a brutal sport with a high susceptibility to injuries. Unlike the NBA and MLB, NFL contracts are not riddled with guaranteed money. While NFL players sign huge million dollar deals, much of it is not guaranteed. NFL players have taken their cue from NBA and MLB players and have been unapologetically standing up for what they believe they are worth.

Last season, Le’Veon Bell set a precedent when he sat out the entire season because he and the Pittsburg Steelers could not come to agreeable contract terms. As a result, Bell has recently been traded to the New York Jets. Bell signed a $52.5 million four-year deal. $35 million of that is guaranteed. Similarly, Antonio Brown had a very public rift with the Pittsburg Steelers that resulted in Brown forcing a trade to the Oakland Raiders.

Both Bell and Brown did something that is not often done in the NFL. They stood up for their worth. Yes, Bell may have lost money by sitting out an entire season but he won in the end. Bell won by showing the NFL that he will not just be grateful for the opportunity to play because he knows his worth. Brown showed that he will not be forced to stay in an uncomfortable situation. Wilson’s situation was not as contentious as Brown ‘s and Bell’s. However, Wilson still showed that he knows his worth and that he is not afraid to play hardball to get it.

This is the Dawn of a New Contract Era in the NFL

As can be seen from Wilson, Bell, and Brown there is a growing shift amongst NFL players to realize and fight for their worth. NFL Players are slowly but surely starting to make the NFL realize it needs to be more player-centric. NFL players are finally starting to realize that they are the ones putting their bodies on the line every Sunday. As a result of that, they should have more say and more opportunities for guaranteed money in their contracts. The NFL better be ready to adjust. The number of players making demands similar to Wilson, Bell, and Brown is only going to increase.

NBA loves Hip-Hop: 2 Chainz’s Album with LeBron James is the Latest Example

2 Chainz LeBron Album

Whether it is a professional, college, or high school basketball game, walk into any gym during the warm-ups and you will undoubtedly hear hip-hop music. The relationship between hip-hop and sports has been present for years. From the days of NWA sporting Raiders gear on their rise to fame to Allen Iverson having Jadakiss appear […]

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The NCAA Twitter Account Keeps Getting Roasted During March Madness

NCAA Twitter keeps taking Losses During March Madness

It is college basketball’s favorite time of year, March Madness! It is also the NCAA’s favorite time of year. The non-profit organization rakes in big bucks from essentially free labor. While the NCAA may be all smiles financially, the organization has endured a public relations nightmare. Since the beginning of March Madness, the NCAA has been subject to some pretty heavy criticism via Twitter.

First, the NCAA faced well-founded criticism due to a commercial depicting a fairytale life for college athletes. The NCAA also faced criticism stemming from two tweets. In one tweet, the NCAA completely disregarded the women’s March Madness tournament. Lastly, the NCAA was criticized for a tweet from 2016. In that tweet, they seemingly boasted providing a benefit to college athletes that should be a given.

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The “Student-Athlete” Day in the Life Commercial

The NCAA released a commercial intending to depict a day in the life of a college athlete.

https://youtu.be/9tkhaW94HwY

In the above video, the athlete starts out in bed, goes straight to class, and then to practice. After practice, the athlete mingles with friends before playing in his game. After the game, the athlete studies before winding down to get a good night sleep. The athlete appears to be coasting through his day with no stress and no worries. He appears to have no problem balancing the challenges and responsibilities of being a student with those of being an athlete.

In sum, the commercial depicts a very false narrative of a perfect college athlete life. A life where college athletes maintain the perfect balance between academics, athletics, and social time. Anyone who pays the slightest bit of attention to college athletics knows that the commercial cannot be representative of reality. It logistically does not make sense, especially when just one factor is considered. That factor is travel time for games. The miles between each game simply do not add up.  

The Commercial is not a True Representation

Consider the makeup of the Big 10 Conference. The Big 10 is made up of schools on the East Coast and the Midwest. Maryland and Rutgers are on the East Coast while Nebraska and Wisconsin are in the Midwest. When travel alone time is considered, there is no way that the depiction in the commercial can be accurate. There is no way college athletes are almost always able to leave their game, study, mingle with friends, and get sufficient sleep. This is especially true when early morning training sessions, team meetings, regular practice time, and individual practice time are added to the equation. Individual practice time is necessary to stay on top and earn playing time. Based on these factors alone, there is no way the commercial can be an accurate representation.

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The Commercial’s Inaccuracy Led to a Twitter Firestorm

Twitter instantly criticized the NCAA and the commercial. Everyone from college athlete rights advocates to pro athletes criticized the NCAA for the commercial. Some made videos of what is a more accurate representation of the daily life of a college athlete.

Current college athletes criticized the commercial, saying that it simply is not true. The commercial is completely unrealistic and only serves one purpose. That purpose is to further promote the sham of amateurism.

The NCAA was Rightfully Criticized for Their Tweet Ignoring the Women’s March Madness Tournament

The NCAA again faced well-deserved criticism when they made a tweet completely disregarding the women’s basketball tournament. Even WNBA star Breanna Stewart commented on the NCAA’s total disregard for the women’s tournament.

The tweet stated that they were no more March Madness games happening until Thursday. However, this was not true. The women’s basketball tournament was in full swing during the gap days of the men’s tournament. The NCAA again was instantly faced with another Twitter firestorm.

With that tweet, the NCAA showed how they really view the women’s tournament. The NCAA could have taken the days that the men were not playing as an opportunity to promote the women’s tournament. Instead, they completely disregarded the women’s tournament and further promoted the men’s tournament. This marketing misstep leads one to question just how much does the NCAA really value Title IX and creating equitable opportunities for women’s sports? Or is Title IX just another tool in the NCAA’s belt to justify not sharing more of the college athletics revenue with the athletes?

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The WiFi Tweet From 2016

The NCAA was forced to address a tweet from 2016 where they stated that they provide free Wifi to particpants in the March Madness tournament.

When the tweet resurfaced, it appeared that the NCAA was boasting about providing athletes with a resource that should automatically be given. However, the NCAA clarified that they made the tweet in 2016 to address accounts that college athletes did not have the WiFi access needed to complete their assignments. The NCAA’s tweet was in response to a tweet from a college basketball player in 2016 who tweeted about not having internet access to do his school work.

However, the real issue is in the fact that such a tweet was even necessary at all. It should have never been a question about whether the NCAA made sure that the participating athletes had everything they needed. After all, the NCAA prides its self on providing college athletes an opportunity to get an invaluable education. However, the NCAA and the college athletics system as a whole has been under much criticism for its inability to live up to the reality of that ideal. It is precisely for that reason, that an old tweet from 2016 can resurface in 2019 and instantly cause another Twitter firestorm for the NCAA.

The NCAA Could Avoid These Firestorms if They Shared the Wealth

The NCAA could save itself from a lot of these Twitter firestorms by sharing more revenue with college athletes. If the NCAA allowed college athletes to profit from their name, image, and likeness, their image would improve drastically. However, the NCAA is unlikely to ever do that. The NCAA certainly will not do that while they are fighting to reclaim the ability to limit the amount of education-related benefits college athletes can receive. It seems that the NCAA prefers to fight PR nightmares than to give college athletes a more equitable piece of the pie.

How the NCAA Tournament Generates Billions From March Madness

NCAA Tournament generates billions for coaches bonuses from March Madness

March Madness 2019 is in full swing. The NCAA’s cash cow basketball tournament started on March 19th and is slated to make billions in revenue. The NCAA tournament has college basketball fans abuzz about who will be this year’s victor. In the midst of all of the excitement, the NCAA continues to face well-deserved criticism for its exploitive college athletics system. Even famed sports broadcaster Dick Vitale weighed in and stated that he believes that it is time that college basketball players get paid. Well-respected industry leaders addressing the injustices of college basketball’s premier event leads one to seriously question just how much money is at stake in March Madness?

March Madness is the NCAA’s Cash Cow

2017 was a monumental year for the NCAA. It was the first year the NCAA cleared one billion dollars in revenue. That is right the NCAA, a non-profit organization, cleared one billion dollars in revenue. Where on Earth did all of that money come from?

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The Bulk of the Money Comes From Marketing and Television Rights for March Madness and a few Other Sources

A huge chunk of the NCAA’s revenue comes from its broadcasting deal for March Madness. In 2016, the NCAA extended their contract with CBS Sports and Turner, a division of Time Warner, for the broadcasting rights of the Men’s March Madness basketball tournament. The extension, which runs through 2032, added 8 years and 8.8 billion dollars to the original contract. Essentially, the new deal will pay an average of 1.1 billion dollars per season.

As a result of the contract extension, the NCAA made $817,517,801 from television and marketing rights fees in 2017. Also in 2017, the NCAA made $128,113,594 from ticket sales, concessions, parking, and other tournaments such as the National Invitational Tournament (NIT). The average price paid for tickets in 2018 was $1,845 for the full Final Four experience and a mere $1,010 for the championship game only.

From these numbers, it should be clear why Dick Vitale and college athlete rights advocates contend revenue generating athletes should be paid. Clearly, there is enough money. Without the athletes, the NCAA would not have a product to negotiate a deal like the one with CBS Sports and Turner. Fans tune in to see the best of the best compete. That very fact is what gave the NCAA the leverage for that billion dollar deal.

NCAA tournament television revenue coaches bonuses

The NCAA is not the Only Beneficiaries – Colleges, Conferences, and Coaches Benefit too

The Big Payday for Colleges and Conferences

After the net is cut and the trophy is presented, colleges and their respective conferences await a big payday. A portion of the March Madness revenue is paid out to the colleges and conferences. Colleges use the money for a variety of things, including scholarships and funding for non-revenue sports. Division 1 conferences get the bulk of the money. The NCAA considers a variety of factors when distributing the money. Those factors include support of non-revenue sports, performance in the tournament over six years, and the number of full-rides given to athletes.

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In 2016, the Big 10 received the biggest payout at $57,540,348. The Western Coast Conference came in at number ten on the list at $8,192,085. The conferences funnel the money down to the schools. The largest payment to a school came in 2016 when Stanford University was paid $3,250,544. From these numbers, is it is clear why the debate regarding payment for revenue-generating college athletes is such a hot topic. Clearly, there is enough money. 

Coaches Receive Huge Bonus Incentives

Similar to Division 1 college football coaches receiving bonuses for bowl game appearances, Division 1 college basketball coaches receive bonuses for March Madness appearances. Basketball coaches receive bonuses for merely advancing to the tournament. Some even receive a bonus for a victory in the first round of the tournament. The bonus incentive increases as the team progresses to each level of the tournament. The levels include the Sweet Sixteen, Elite Eight, and the Final Four.

If Arizona State’s head coach Bobby Hurley won the 2018 title, he would have received up to $1.4 million in bonuses above his base salary. The simple fact that $1.4 million in bonuses could have been paid to Hurley for coaching a winning team totally disproves the argument that there is not enough money floating around to pay the athletes. Clearly, there is enough money.

March Madness is Big Business for Everyone Except the Athletes

It appears that everyone, expect the labor force is able to profit from March Madness. Everyone from the NCAA down to the locales where the games are held rake in millions of dollars from the tournament. Even the least watched games will generate millions of dollars for their universities. However, the players will be limited to their scholarship. For the next few weeks, fans will be bombarded with March Madness ads using the likeness of athletes who would be guilty of NCAA violations if they individually promoted that same image. This is March Madness, the NCAA’s billion-dollar cash cow.


The NCAA Fights Congressional Bill to Pay College Athletes

Congressional Bill Student-Athlete Equity Act name likeness

On March 14, 2019, Congressman Mark Walker of North Carolina introduced the Student-Athlete Equity Act. The Act purports to amend the tax code so that amateur sports organizations such as the NCAA can no longer strip student-athletes of their publicity rights. Publicity rights are a person’s right to control the commercial use of their name, image, and likeness. Currently, college athletes are required to relinquish control of those rights when they agree to engage in a collegiate sport.

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If signed into law, the Student-Athlete Equity Act would return those basic rights to college athletes. Doing so would go a long way in the pay-for-play debate. Opponents of paying college athletes argue that there simply is not enough money. They further contend that paying college athletes would bankrupt the schools. Opponents also argue that such payments could lead to issues with Title IX compliance.

With these concerns, it would seem that allowing college athletes to profit off their name, image, and likeness would be a no brainer. This simple modification would move the needle forward in creating a more equitable college athletics system. However, the problem lies in the fact that the NCAA does not sincerely wish to create a more equitable system. They demonstrated this in their response to the Student-Athlete Equity Act.

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The NCAA’s Response to the Student-Athlete Equity Act

In the response, the NCAA further affirmed its true purpose; protecting amateurism. The NCAA reaffirmed its contention that in order to protect amateurism, college athletes must not receive any benefit that is “untethered to education.” The NCAA called the bill unnecessary. The organization further argued that the bill “may only benefit a small number of student-athletes and cause unintended consequences and negatively impact opportunities for all other college athletes.” This assumption was a major leap. How does the NCAA know who will benefit from the legislation? The answer is that they do not know. The NCAA’s fear is that it may actually benefit college athletes and expose amateurism for the farce that is.

The Bill Could and Most Likely Will Benefit the Majority of College Athletes

Restoring the publicity rights of college athletes would be moneumental in remedying the injustices in the college athletics system. It could finally give college athletes a viable stake in the billion dollar industry their labor propels. College athletes would be able to garner endorsement deals from companies like Nike, Adidas, or Gatorade. Additionally, college athletes would be able to garner endorsement deals with local businesses in the towns their schools are located.

Many areas where colleges are located are regarded as “college towns.” Almost everyone in the town feels a kinship towards the school and its teams. Accordingly, it is highly likely that local businesses would offer endorsement deals as well. These types of opportunities would go a long way to help every college athlete. Local companies may even offer endorsements to lesser-known college athletes. Specifically, those that attend local Division II and Division III colleges. Those schools tend to have a strong local presence and connection with the local community.

With the plethora of possible opportunities, it difficult to understand why an organization that claims to work for the college athlete’s best interest would be so against it. Especially, when allowing college athletes to profit off their name, image, and likeness would not cost the schools nor NCAA any extra money. Furthermore, it does not present any Title IX issues. It would seem that the NCAA would view the Act as a positive and as an opportunity to teach college athletes important life skills.

The NCAA Should View the Act and a Positive and as a Teaching Opportunity

The NCAA and its member institutions could introduce college athletes to a whole new world. The world of financial empowerment. With endorsement opportunities, the NCAA and the schools could teach college athletes about contracts and how to negotiate. They could teach college athletes about financial planning and how to invest. In short, the NCAA could teach college athletes life skills to help them best use their endorsement money and the future earnings from their highly valued degrees.

Together with the earnings from their endorsements, the earnings from their degrees, and their financial literacy training, college athletes would be in a position to truly experience upward mobility and build wealth. Implementing these sorts of initiatives would go a long way to push the NCAA’s student-athlete welfare agenda. Will this ever happen? Probably not, because the NCAA’s primary concern is preserving amateurism.

NFL Free Agency: Owners, Not Players like Antonio Brown Started Disloyalty

NFL Free Agency Antonio Brown and Leveon Bell disloyal

NFL Free agency is in full swing. Former Pittsburgh Steelers players like Antonio Brown and Leveon Bell get a bad rap from fans. They are called greedy, selfish, and disloyal for trying to maximize their income in a short term job. Working men and women change jobs at the drop of a hat for a better opportunity, working conditions, and money. So why would athletes be any different?

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NFL contracts aren’t worth the paper they are printed on for owners. They regularly ask players to take pay cuts while under contract. The players’ family, tenure, or dedicated to the community are rarely. Players now realize their leverage and are exercising it to make more money. The truth is that all the people who demonize players would do the same thing at their job.

Players Are Rich… It’s Different

I have often heard that the situation is different because players are making millions, so there is no sympathy. Why is there sympathy for the billionaire owners money? They are shrewd businessmen who designed the NFL salary cap. If they don’t like the way the salary cap calculations, they can change the them at the owner’s meetings.

Antonio Brown, LeVeon Bell, and every other player who exercises their leverage are just doing the same thing fans would do if they could. The same concept applies whether you are making $60,000 or $6 million. We all want to be paid our fair market value, and be appreciated by our employer.

Fans are either jealous, feel they own the players, or feel that players are privileged. Now it’s time to watch the video. Leave a comment with your thoughts.